Los Angeles, CA – October 9, 2019 – Blume Media, an emerging Digital Media Company, announced today the launch of its new corporate brand identity, redesigned logo, and website. These changes come at a time when the company is evolving its service offerings and expanding its global reach.
“In the last year, Blume has successfully diversified and scaled its service offerings while broadening our own footprint across the globe” said Hanna Cook, COO of Blume. “Our new website and brand identity better reflects our market-leading position and clearly demonstrates the comprehensive lifecycle of services and media properties we bring to our clients and audiences.”
Powered by this vision, the Blume team designed a dynamic and expressive visual system that stands out in a crowded marketplace. With a focus on radical transparency and innovation, the fresh visual expression feels both bold and restless—just like Blume.Designed to work effortlessly across digital and physical channels, the new logo evokes a feeling of inspiration and the upward-pointing lines signify movement, positivity, speed—and velocity. The outer colored dot represents the globe and the company’s reach, while creating a bridge to the different services and platforms we offer, such as .TV and .live.
Our coordination with our in-house Brand Team, we sought to capture and elevate the ineffable Blume spirit, a potent combination of wry humor, modest celebration, and a dash of absurdity. We developed a new brand system that, in each element, works to maintain a precise balance between the sophisticated and the surreal (bucking reductive, over-simplified design trends), to better chart the company’s unique path and expression. The solution seeks to amplify Blume as a beacon, while giving an umbrella for the different brands and services we offer.
The evolution retains an endearing simplification of the brand while creating space for Blume to grow and speak with greater authority to a wider audience.
The newly-redesigned website features easy-to-navigate pages and updated, simplified messaging. The visual design showcases and celebrates inspirational destinations around the world, while the layout is structured to provide a seamless user experience. The site also better highlights the full suite of services offers, while giving users a clearer more defined seperation of units to easily help users find the services they are most interested in. The About us page has been restructured to highlight Blume employees and gives a glimpse into our unique company culture.
“While our name remains the same, our logo and website have changed significantly to better represent who Blume is and what we bring to market for our clients,” commented Keli Sullivan, Director of Marketing at Blume. “Our new identity is innovative, modern, and professional—words we would use to describe not only our image but also the solutions we provide to companies and our clients who are looking to partner with us.”
Blume is a burgeoning Digital Media brand. Launched in 2013, Blume has offices across the globe, and focuses on three key businesses: Blume TV, an emerging streaming TV network launching January 2020; Blume Live, a live streaming platform and production studio; and Blume Studios, a full-service creative agency. Blume is privately owned. For more information about Blume, please visit www.blumemediagroup.com , Facebook or Twitter.
Global Marketing and Communications Manager